November 29, 2023

15 Techniques to Use Social Media for Instruction

With distant studying and rising technologies like artificial intelligence (AI), social media is an integral aspect of training extra than at any time. There are quite a few distinct strategies to use social media for education and learning inside and outdoors the classroom.

Because we believe in the power of social media to make approximately everything easier, we will share 15 methods to use social media for instruction, primarily based on insights shared with us from top rated institutions.

Benefits of social media in instruction

Here are our leading 3 advantages of applying social media in education and learning:

Benefit 1: Extends learning prospects

Social media unleashes extra learning alternatives. On-line courses and remote positions are the new norm, so instructing college students to do the job from a length will become a necessity for electronic literacy and making ready them for their occupations. Social media platforms guidance educators in various ways from sharing announcements to keeping dwell lectures.

Benefit 2: Generate connections with learners and alumni

Social presents a way for establishments to speedily and specifically converse with college students, school, personnel and alumni, fostering connections across a variety of audiences. Social content can bring in potential students, maintain dad and mom educated, expand alumni networks, endorse on-campus gatherings and much more.

Concentrating on nurturing local community and publishing partaking articles can also aid improve enrollment. In accordance to our Greater Education and learning Social Media Benchmarks for 2023 report, 41% of school officers can instantly attribute greater enrollment to social method.

For example, Keele College claimed their campus photos on Instagram support students solidify their college selection. A person college student arrived to the college due to the fact she noticed their posts on Fb and it aided ensure her selection, later turning out to be a electronic ambassador for the school.

Keele University Instagram post featuring a picturesque photo of campus.

Advantage 3: Create brand identity

Social supports and amplifies college branding. College internet marketing groups use social media to maintain a beneficial brand name reputation for their institutions. With the appropriate tactic, faculties and universities can appeal to far more students, boost endowments, advertise activities or initiatives and strengthen alumni relations.

Social media in the classroom

From preschool to school, there are so several strategies for making use of social media in the classroom to talk and teach. Listed here are seven approaches to use social media in the classroom throughout platforms:

1. Use posts to broadcast updates and alerts

Instructors and faculties can satisfy college students wherever they are by incorporating social media platforms they are probable presently familiar with like Fb or X (previously identified as Twitter).

Have pupils abide by a class Fb Web page or sign up for a Fb Team to perspective posts about study course updates, homework assignments and exams. Universities can have publicly accessible webpages devoted to particular educational institutions or departments that pupils can see even if they aren’t active on Facebook.

University of Georgia's Facebook page for Grady College of Journalism and Mass Communication.

When using social media for schooling, it is crucial to manage a qualified boundary. Electronic mail learners a direct connection to the Fb Team for access and stay clear of sending good friend requests. Teams are the excellent “home foundation,” in particular for on the web classes since it makes it easy to link with learners. Similarly, instructors and departments can use Posts on X to preserve learners knowledgeable.

2. Use live streaming for lectures and conversations

Instructors can use Facebook Teams, Instagram Dwell, YouTube Live or LinkedIn Stay to stream lectures and facilitate more available studying. If a university student simply cannot occur to the lecture hall, they can be part of on line or evaluate later on. Incorporating reside captions aids college students who could be deaf or tough of hearing, non-native speakers, or master visually. And platforms like Instagram and YouTube allow for dwell streams to be recorded, giving learners with evaluation materials for midterms and finals season.

Recorded are living streams also widen the institution’s get to and authority by building lectures obtainable to scholars and professors from other schools, states or international locations.

3. Use X for course updates and additional

X is a great alternative for supplying speedy updates and reminders to college students. Lecturers can make a single deal with for each class and reuse it just about every calendar year, or they can build a new tackle just about every university yr. Use X threads to share means like observe quizzes, exciting perspectives or assumed-provoking offers to foster crucial wondering. Hashtags can mark specific discussions or chats with guest speakers.

4. Generate a class site for conversations and cross-channel mastering

Blogs are one more fantastic outlet for incorporating social media in the classroom. College students can hyperlink to the class blog site on other social channels. For instance, a student may possibly share a photo from their visual essay on LinkedIn to appeal to the attention of recruiters for task or internships. Working with weblogs as a semester-long assignment can improve students’ brief-variety creating and important pondering.

Really don’t feel restricted to just an English or composing course this use of social media in training can be transferred across all topics. There are also numerous platforms professors can use to generate course weblogs, this kind of as Tumblr, Medium or WordPress. The study course syllabus, updates and sources can be shared on the blog as effectively.

5. Use Instagram for digital storytelling

Have pupils observe storytelling on Instagram by creating course-specific accounts exactly where they can existing pics or graphics (and delete them the moment the training course is about, if they so decide on). This can operate specifically properly in visual-hefty classes: Have photojournalism learners publish essays or problem the social media marketing class to produce a faux-brand name campaign.

A University of Georgia student looks through a viewfinder during a study abroad trip for Grady College of Journalism and Mass Communication.

6. Generate a course-particular Pinterest board

Educators can use Pinterest to prepare and manage resources, lesson plans and worksheets for their courses in 1 position. They can also set up Pinterest boards for just about every of their courses and save pins that are appropriate to classes.

Develop boards in accordance to course or topic, and build sub-topic boards for weekly models, initiatives or worksheets. Pinterest can also be beneficial for students to curate a electronic bibliography for investigate initiatives, papers or team assignments. College students can pin internet sites, guides or video clips to a board on a one topic and refer back to it when it is time to write an essay or thesis.

7. Prep for submit-graduation and make alumni associations

LinkedIn can enable current pupils develop networking skills, craft their individual model and link with alumni. Flexing these occupation muscle tissues could aid them earn internships, obtain mentors and safe work provides in advance of they stroll across the phase on graduation day.

Establishments can use LinkedIn for college faculties as nicely.  For instance, a company faculty may well have a number of personal LinkedIn Groups for regional alumni chapters to hook up them with learners and college for internships, fundraising, volunteer alternatives and events.

The University of Chicago Alumni Relations LinkedIn Group page.

Encouraging college students to publish applicable content articles, initiatives and research, internship experiences and other academic achievements helps the college build social proof on the platform. This is also an outstanding example of the importance of incorporating advocacy into your social strategy.

Social media for schooling advertising

Just as there were being lots of ways to use social media in the classroom, there are also numerous makes use of for social media in education and learning promoting. Social media advertising and marketing can support if you are seeking to attain a larger viewers for your faculty or university. Let’s dive into how social media can empower training marketing and advertising.

8. Leverage TikTok creators and influencers for person-created information

While a lot of public universities have banned TikTok from campus Wi-fi, some educators and establishments embrace the application to educate and hook up with learners. College student and instructor influencers can give person-created material that satisfies a possible student’s wish to see reliable content material from their peers and foreseeable future professors.

For case in point, Chapman College professor @itsmattprince went viral immediately after hard his class to get paid 1 million likes on a TikTok movie in exchange for canceling their last:

Screenshot of Chapman University professor @itsmattprince's video about his class assignment where he challenged his students to earn 1 million likes on TikTok.

Pleasurable, however authentic-planet programs like this illustrate the ability of social influence—plus who does not adore a canceled remaining?

9. Involve social media links on your university web page

In the Larger Instruction Social Media Benchmarks for 2023 report, we uncovered that 68% of substantial faculty college students use social channels to investigation educational institutions. Many mother and father and prospective pupils will check out a school’s site initial if they are fascinated, and featuring even much more ways to adhere to the university produces a distinctive insight into campus daily life.

Make it simple for dad and mom and pupils to uncover your school’s social media profiles by incorporating back links to the website’s major navigation or building a social media directory that properties them all in one put.

The University of Chicago's website navigation featuring social media links and other relevant pages.

10. Give a glimpse into pupil everyday living by means of photo and movie

If you want to entice new learners and moms and dads to your university, share pics of campus gatherings to showcase what they could be expecting. Use brief-kind video like Reels, TikTok or YouTube Shorts to enable future pupils imagine on their own attending college or university there.

Highlighting occasions, athletics, extracurriculars and the natural beauty of campus can make your university stand out from the relaxation. Even though faculty and college sites are likely to follow the similar mold, social media enables you to be more exceptional and relaxed like this Barbenheimer-impressed put up from the University of Georgia:

An University of Georgia Instagram post featuring two photos from the student section on game day for football. The top photo features students in pink body paint and the bottom photo shows students in black and red body paint. The caption reads, "One ticket for Barbie please. One ticket for Oppenheimer please."

11. Generate alumni group teams

A lot of alumni want to keep on being concerned with their alma mater following graduation. Creating a focused group by way of Fb Teams or LinkedIn Teams can maximize engagement.

For illustration, the University of Newcastle has above 148,000 alumni. Their team options latest learners, staff and alumni to amplify the career opportunities that manifest from getting part of their community.

Alumni groups, teams for distinctive graduating lessons or departments, and groups for diverse extracurriculars and businesses allow for previous and existing college students to engage and fulfill some others with popular passions. Just take a appear at our alumni engagement finest techniques guidebook to master extra techniques to continue to keep the university spirit flowing.

12. Include a social media crisis method

How would you communicate to the full campus throughout an emergency? Whether or not it’s a fireplace, tornado or other rapid campus crisis, a social media disaster program can help institutions proactively put together. Retain mothers and fathers and pupils up-to-date on the situation by sharing info about the crisis and if authorities are involved. Numerous campuses have automated messaging alerts established up, but applying social also enables people to be updated in actual time.

Institutions can use social listening, which will involve examining discussions and developments linked to your brand name, to support with general public relations crisis management designs. Seneca Faculty leveraged Sprout’s abilities a handful of many years back when 12,000 staff members associates went on strike. Working with Brand Search phrases and the Good Inbox, the social media group was capable to type via and respond to a deluge of inbound opinions from worried pupils.

13. Use chatbots to guidance learners outside the house of place of work hrs

In our higher education social media playbook, we chat about the great importance of social shopper service. Making use of automated replies or chatbots can support the university student physique get their questions answered straight away, or at minimum tutorial them to a solution a lot quicker.

Keele College utilized chatbots through Sprout’s Bot Builder to answer quickly to typical queries about classes and bursary data. In the 5 months soon after employing chatbots, virtually 500 conversations tackled a assortment of topics from housing apps to intercontinental pupil expert services.

14. Iterate social system to generate scholar-centric material

Making use of social media for education and learning allows educators and entrepreneurs to satisfy learners in which they are by connecting on channels they use day to day. Social results in an possibility for institutions to be additional even extra university student-centric. But to retain students engaged, establishments will need to develop articles that caters to the needs and demands of their viewers(s).

If you want to control your institution’s social channels correctly, you will want to iterate and improve your system by reviewing the top rated and least expensive performing articles.

Dartmouth Faculty uses Sprout’s Despatched Messages report to establish content general performance and iterate their general social technique as essential. After reviewing which posts carried out very well, they schedule new posts with related written content to notify their material calendar.

15. Regulate your communities all below one roof

Social media empowers universities to deliver their several audiences collectively. A lot of establishments have an in depth neighborhood of future and present pupils, school, staff members and alumni, but this triggers a frequent discomfort level: decentralization.

Since schools and universities have various social media accounts, it can be complicated to handle them all seamlessly. Even so, using a social media management computer software centralizes many networks in a person put, so overseeing many accounts will become much more workable and scalable.

Texas A&M University, 1 of the largest general public universities in the country, uses social media to join with these numerous communities. The university has hundreds of departments, 16 colleges and 19 NCAA sports, so working with a social media administration tool is necessary. Their social workforce works by using Sprout’s publishing suite to go over technique, collaborate on content development and deliver feed-back to interns all on a single system. In just 6 months, concerning August 2020 and January 2021,  Texas A&M earned in excess of 131 million impressions and 8.3 million material engagements throughout X, Facebook, LinkedIn and Instagram.

A instrument like Sprout Social can assist make social media management a breeze, no matter of no matter whether you are a solo marketer or a full promoting division. Many users can use the Sprout platform to develop material with constant messaging and timetable posts throughout networks at the very best time making use of our ViralPost® aspect.

Sprout Social Publishing Calendar in month view.

And the Publish General performance report usually takes the guesswork out of figuring out what material resonates for the reason that teams can pinpoint major posts and view engagement across channels.

A Sprout Post Performance report that includes impressions, potential reach, engagements and engagement rate per impression percentage for each post within a 30-day time frame.

Sprout permits you to keep an eye on and regulate many accounts across various networks, which is excellent for academic establishments. Every office or trainer at your university could have their have separate social media accounts for unique information and facts, and a social media management tool can aid you guarantee the appropriate posts are likely out on just about every of these accounts.

And if there is news or written content applicable to numerous departments, Sprout enables end users to share the exact same information throughout several profiles with a solitary simply click.

Start working with social media for schooling

Making use of social media for training goes beyond the classroom simply because it will help educators shape a present day holistic discovering encounter, construct group and set up tutorial authority.

Consider some of these thoughts for a check push, and sign up for a totally free Sprout Social demo to help you regulate it all.