Arlene Guzman Todd works with many firms to produce business-leading marketing in many channels. This concept focuses on creating relationships between businesses and marketing directly to them. However, it also requires you to go beyond the business average and take steps that help you stand out as a firm. Here’s what she had to say about this process and the ways that it can benefit your firm.
High-quality marketing simply cannot be ignored by any company. The best business-leading marketing focuses on the needs of a company first and expands from there to produce high-quality campaigns. Arlene Guzman Todd understands how to achieve these goals with style and grace. Her tips have helped many companies thrive when times are at their most challenging.
First, B2B marketing provides many advantages well-worth your time and energy. B2B (business to business) lets you focus directly on making connections with companies in your field. For example, if you provide repair services for vehicles, market directly to car dealerships. Doing so helps to expand your profile and leads you to a more substantial chance for potential leads in your business.
B2B marketing also helps you build lines of communication between various potential groups. Email marketing, telephone calls, and even a simple website create a platform where you can share information, thoughts, and marketing data with other companies. Arlene Guzman Todd believes that this approach is best handled through transparency and honesty rather than making big claims.
These days, businesses expect marketing to be honest and truthful. Gone are the days of bold and inaccurate claims or ridiculous and inappropriate advertisements. Most people in the modern workplace see beyond these simple tactics and avoid businesses that use them. However, transparent and honest firms produce business-leading marketing that stands out compared to their competitors.
Arlene Guzman Todd strongly suggests sharing accurate data from users, reviews (both positive and negative), and making reasonable and well-calculated claims. When marketing to businesses, you’re dealing with people who’ve walked around the block a time or two. Sharing honest information and data will impress them and make it easier to produce business-leading marketing for your needs.
Focus only on channels that you know will build leads, avoiding unnecessary marketing channels. Diversity is wise, yes, but trying to work in places that make no sense is just a waste of time and energy. Instead, focus your B2B marketing tactics on quality leads. Quality over quantity is the golden rule for business-leading marketing, one that is becoming more and more known.
Don’t just throw mud at the wall and see what sticks. Instead, build bridges that keep you out of the mud entirely. Staying clean will keep your firm happy and provide the long-term marketing help you need to thrive in any marketplace.