E-learning Market in Europe to Grow by USD 28.36 bn

Key Market Dynamics:
- Market Driver
- Market Challenges
The availability of subject proficiency assessments and certifications is driving the growth in the e-learning market in Europe. Assessments on e-learning courses help in estimating the level of subject proficiency of learners. They also help in building awareness about the progress of learners in learning a subject concept. E-learning courses also enable learners to re-study the sections of subject content in which they have scored less during the assessment. Learners are certified after the completion of their e-learning courses based on grades achieved in assessments. Certifications on specific subjects help learners build their credentials for future job opportunities. Therefore, regular assessments on the subject knowledge efficiency and certifications are expected to drive for the growth of the market in focus during the forecast period.
The high development cost associated with e-learning courses will challenge the e-learning market in Europe during the forecast period. The development and design cost of e-learning courses depend on the instructional design model chosen. Therefore, the development of e-learning courses for different target learners groups incurs high costs. The development process involves the roles of subject matter experts (SMEs), instructional design team, project management team, and technical staff specialists, which incur high variable costs. Therefore, the high development cost associated with e-learning courses is likely to slow down the growth of the market in focus.
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Market Segmentation
The e-learning market in Europe is segmented by end-user into higher education, corporate, and K-12. The packaged content segment will have significant market share growth during the forecast period. Educational institutions and corporate organizations are adopting a technology-aided learning approach to keep pace with industry requirements. In addition, policies and programs implemented by the EC in all the EU member countries to encourage digital learning have increased the demand for packaged e-learning content over the last few years.
By geography, the market has been segmented into UK, Germany, and Rest of Europe. The Rest of Europe will be the leading region with 53% of the market’s growth during the forecast period.
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Some Companies Mentioned
- Adobe Inc.
- Articulate Global Inc.
- Cengage Learning Holdings II Inc.
- Cisco Systems Inc.
- City & Guilds Group
- Instructure Inc.
- John Wiley & Sons Inc.
- Pearson Plc
- Providence Equity Partners LLC
- Skillsoft Ltd.
- To gain access to more vendor profiles with their key offerings available with Technavio, Click Here
Related Reports:
Online Higher Education Market in US by Subjects and Courses – Forecast and Analysis 2022-2026
E-learning Market In Europe Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2019 |
Forecast period |
2020-2024 |
Growth momentum & CAGR |
Accelerate at a CAGR of over 13% |
Market growth 2020-2024 |
USD 28.36 billion |
Market structure |
Fragmented |
YoY growth (%) |
12.29 |
Regional analysis |
UK, Germany, and Rest of Europe |
Performing market contribution |
Rest of Europe at 53% |
Key consumer countries |
UK, Germany, France, and Italy |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Adobe Inc., Articulate Global Inc., Cengage Learning Holdings II Inc., Cisco Systems Inc., City & Guilds Group, Instructure Inc., John Wiley & Sons Inc., Pearson Plc, Providence Equity Partners LLC, and Skillsoft Ltd. |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Key Topics Covered:
Executive Summary
Market Landscape
- Market ecosystem
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2019
- Market outlook: Forecast for 2019 – 2024
Five Forces Analysis
- Five forces summary
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Product
- Market segments
- Comparison by Product
- Packaged content – Market size and forecast 2019-2024
- Solutions – Market size and forecast 2019-2024
- Market opportunity by Product
Market Segmentation by End-user
- Market segments
- Comparison by End-user
- Higher education – Market size and forecast 2019-2024
- Corporate – Market size and forecast 2019-2024
- K-12 – Market size and forecast 2019-2024
- Market opportunity by End-user
Customer landscape
Geographic Landscape
- Geographic segmentation
- Geographic comparison
- UK – Market size and forecast 2019-2024
- Germany – Market size and forecast 2019-2024
- Rest of Europe – Market size and forecast 2019-2024
- Key leading countries
- Market opportunity by geography
- Market drivers
- Market challenges
- Market trends
Vendor Landscape
- Overview
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- Adobe Inc.
- Articulate Global Inc.
- Cengage Learning Holdings II Inc.
- Cisco Systems Inc.
- City & Guilds Group
- Instructure Inc.
- John Wiley & Sons Inc.
- Pearson Plc
- Providence Equity Partners LLC
- Skillsoft Ltd.
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
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