October 2, 2023

Louisville startup receives NAACP grant to grow kid-focused project

A Louisville business that aims to help kids become financially savvy got a big boost in their efforts Thursday as they received a $25,000 grant to grow their venture.

Courtney and Darius Pettway were awarded one of 10 NAACP Powershift Grants announced during Black Entrepreneurship Day — a joint project by business owner and motivational speaker Daymond John and the NAACP — to put towards KidVestors, a series of books, workbooks and more designed to teach youngsters about investing and personal finance.

“We didn’t even really think we were going to get it, especially since it was a nationwide competition,” Courtney Pettway said. “And so to be selected is very exciting and shocking, and we’re just so appreciative of how this is going to help us in our business.”